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Oceanographic Magazine

An editorial-led website worth diving into.

All photography is property of Oceanographic Magazine.
Design, Development | WordPress | Woocommerce

We’re the digital partner for a brand dedicated to ocean conservation, adventure & exploration.

For the magazine’s launch, we designed and developed a brand new website. The site was designed around two core focuses; photography and editorial content, creating a unique experience for the user.

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Editorial-led design.

Online articles designed to feel just like print.

A core part of the brief was to create a look and feel that felt like print. 

We carefully crafted typography lockups, image arrangements and content layouts. The design allowed for content to be pulled out and highlighted, and a serif typeface in a dark grey helped make each page feel just like a magazine article.

Award-winning photography

The entire site was designed and built around a core focus of Oceanographic’s beautiful photography - all shot by industry experts.

Full-screen experience

The photography was made as prominent as possible through a full-screen experience on the homepage to help users engage with the content.

Image mosaics

Fully responsive image mosaics were designed to create immersive image breaks between text.

All for a good cause.

The publication is on a mission to raise awareness. Oceanographic is also donating 20% of its profits to ocean conservation and is partnered with some of the most committed and effective marine conservation charities working today (including Project AWARE®, Blue Sphere Foundation and Wildcoast).

Oobdoo are a fantastic team to work with, they immediately understood and shared the vision from the very first meeting.

Will Harrison, Oceanographic Magazine

Wirehive 100 finalist.

We’re proud to have been finalists in the Wirehive 100 awards for our work on Oceanographic.

We were finalists in three categories; Consumer Site of the Year, Agency for Good and Most Emotionally Engaging Content.

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